Week 10 EOC: What Channels are you going to do to get your product noticed?

To get my product noticed by my target market, I will be creating a advertisement built solely on simplicity and honesty of what my product can do. Currently, many people have forgotten about Polaroid cameras, and only want the latest new camera out there, but with my advertisement I will reintroduce this type of camera to those who have seen it before, and to the younger generations who have never laid eyes upon it.  I will do this by using the method of not showing the actual product and only the result. By doing this, consumers will see my advertisement and wonder "What kind of camera produces that kind of photo?, I need to know, or I want one." By adding a sense of mystery the consumer will then research and see the brand of the program and slogan which will then lead them to the product. I will not feature anything about the product that is not true and will hope that the consumers will be amazed and want to know more about the product. 

Week 9 EOC: For those who think young

It's always ironic about thinking young or wanting to be young as adults because the youth of today want to and try to if they can grow up faster then their supposed to. The youth of today want nothing more then what adults have and want to do what adults get to experience.  While adults who have lived their youth want nothing but to go back, even if it costs them surgery or millions of dollars just to look young.  The only reason I can think of for an adult to be young again is because they miss the life with no worries or no responsibilities attached to their lives.  They see the mind of the youth as something fresh and creative when really in my opinion our minds have not reached its full potential of creativity because we have not been able to experience a lot of things that adults have which shape the way we think. There is a lot of concern for the youth because we are considered as the future, but most youth may not even care about the future and only strive to live for today.  In advertising, youthful products are seen as fun and impulsive, characteristics adults may have lost because of all the everyday life that sits on their shoulders.  Adults may want the way of thinking that the youth has because of their target market, advertisers may want to relate and focus on what the youth of today wants and what's in for them, or what the latest fad is.  In our country, although the youth are considered the future, they don't even bother to vote or care for politics because none of it matters or makes sense to us.  Advertisers may aim their commercials at the youth because of the influence they have on their parents or their peers, which spreads fast especially because of today's technology as well.  In my opinion is was the adults who came up with some of the basic inventions that we have today such as cars and telephones which we tweeked or made something modeled after that.  It is always said that the older you are the wiser you get and that’s because of what you experience so there's nothing really special about being young to young person.

The Big Idea

"An effective ad is driven by the underlying concept. An advertising idea-or concept- is the creative reasoning behind a solution. The concept determines the resulting message: what you say and how you design."(Advertising by Design, Landa, p. 066) The solution this ad campaign is aiming towards is the solution for adult consumers who just don't have any time to capture the important moments whether it be with their own family or their own adventures. This product can make that possible while saving the consumer time and instantly having a photograph of an important memory. In order to attract adult customers, my advertisements will consist of demonstrating the product itself while presenting the type of instant love this camera holds within each picture. "Finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation." (Advertising by Desing, Landa, p.068) The big idea is that in  each scenario, it will allow the customer to fully experience the camera and see what precious moments can be captured and shared instantly.  This will remind the customer of how fun instant photography was back in the day and allow them to have a modern experience of a polaroid camera. "That consumer insight should be coupled with an insight into the brand, according to Lisa Fortini-Campbell, advertising expert and professor in the Medill School of Journalism at Northwestern University, Chicago. Fortini-Campbell argues that by combing the consumer and brand insight, one can attain and advertising "sweet spot"- the most effective place to hit the audience with your marketing messages."(Advertising by Design, Landa, p.068) Whether it be a magazine ad, each advertisement will be created with simplicity for a product to be easily understood those that are not familiar to it by using truth and honesty. " An ad idea is visually  and verbally expressed through the creation, selection, combination, manipulation, and arrangement of visual and verbal elements and the written copy." (Advertising by Design, Landa, p.066) 

Week 9 BOC: Frank O'Hara

After reading the poem Mayakovsky, I felt like I could picture the images he was trying to portray clearly through his words and use of imagery, but my thoughts would end there with confusion.  It felt as if I was flipping through the channels on a television nonstop, but flipping to different parts of his life when he found himself in different situations.  The poem sounds like he is waiting for his normal self to return, or he has lost his self, or is just finding himself, which I can relate to, constantly thinking of different memories wondering who I am or who I'm going to become if anyone. Although the events he states sound serious, he says them in a jokingly manner and light tone with no seriousness to his own words at all.  I can almost hear him grinning reading the poem to myself. His words seem random, but I can follow how one of this thoughts lead to another, for example, "Words! be sick as I am sick, swoon, roll back your eyes, a pool".  He feels sick so he feels like he is going to faint, usually when a person faints their eyes roll back and close, which can remind him of closing his eyes in the pool under water. His words connect in some weird way to all of his thoughs and emotions all at once.  I can also relate to that by having my mind feeling uneasy or feeling all these different emotions at once and thinking of so many things that are sometimes irrelevant and sometimes most important.