EOC Week 3: Tobacco Advertisement

• In this advertisement, the promotion of advertising tobacco takes place on a movie poster featuring a famous actress during the 1950s.  This poster is simply hanging on a wall of a person's home or place, this person may be a general or police officer by the type of hat seen in the advertisement.  The poster is being displayed to promote Chesterfield's cigarettes and an upcoming movie which this actor will be featured in.
• The setting is unclear but seems to be of a person's home, unusual items are seen next to each other like the general or police officer's hat and what looks like to be horse brushes.  The advertisement actually uses a poster within the advertisement as a way to display information about a upcoming film.
• The only person existent in this tobacco add is Betty Grable, nothing on her poster suggest tobacco or smoking but mostly likely may have a smoking scene within the movie.  
• In this specific experience, it looks like both companies of the movie and tobacco industry are using one advertisement to feature both of their products.  Some sort of agreement must have been made to feature her on their advertisement probably if she smoked a Chesterfield cigarette in her film.
• The goal of this advertisement is to promote Betty Grable's upcoming film "Pin-up-Girl" and have her positive opinion about Chesterfield cigarettes be known.  Any fans of her will probably want to smoke the same cigarette as she does which brings more customers  to watch her movie and smoke.
• Their assumptions are that people who smoke Chesterfield cigarettes are also interested in Betty Grable and her films.  Maybe targeting men as they display a men's hat and not a woman's scenery.
• There are no conflicts within the advertisement but it seems as if the producers of the movie have cooperated with Chesterfield cigarettes
• The outcomes have the possibility of attracting more Betty Grable fans to watch the film being advertised as well as sell more of Chesterfield's cigarettes just because Betty Grable recommends it

EOC Week 2: Ethics and Advertising

kentucky.inetgiant.com

 

Trend911.com

These partially nude models are featured in catalogs, huge posters and pictures throughout the store of Abercrombie & Fitch and  Hollister.  Though A&F targets 18 year olds and up, Hollister however has a target customer of younger teenagers.  Their advertisements have been thought of to promote sexuality at a young age, and are considered by many as "soft porn" by the positions these models choose to pose in.  After all this is a clothing store yet their advertisements remain questionable because the clothing is what's missing from these photographs.  Parents have complained due to being welcomed by these half naked posters while entering the store with their children.

Food advertisements have gone to such an extreme in trying to sell their latest concoction, in this case Quizno's subs takes the "sex sells" route and personifies an oven speaking  in sexual innuendos towards the Quizno's worker.  This commercial is questionable because it can signify peer pressure into doing something a person does not want to do and touches on homosexuality as the ovens voice is of a male's and not of a woman's.  If this is what it takes just to sell a new sandwich which is was called the Torpedo, then Quizno's must not have any limits as to how far they will go for sales.

Orbit's gum commercial, although humorous such as the Quizno's commercial is also a questionable advertisement shows a scene demonstrating anger between a wife and a husband who is having an affair.  By  chewing their gum the foul language becomes "good clean" language but the viewers know exactly what words they meant to say to each other.  This commercial was probably seen by young children everywhere and may have influenced them to use the same language as well.

EOC Week 1: My Voice

It's not my whole life, it's not my obsession, and its certainly not just an average job, but it is my major, my Love, and my form of expression without words.  Fashion & personal style for me is my confidence, the one thing in my life that I know I can't fail.  I considered myself part of this industry the day the clothes on my back started to matter, when I would not settle for just any pair of shoes, and when that Chanel quilted handbag became irresistible, I just knew I had to have some affect on this industry somehow someday. As of today, I specialize in observing the fashion trends for every season and apply them to my own wardrobe with a twist of vintage and modern pieces, buying the best quality products for prices unheard of, and as a personal stylist to those in need of help with their own closets. The photography aspect of fashion has really gotten a hold of me and I feel the need to capture and admire how beautiful a garment can look through a camera lens. I've experienced the life of retail and what good quality customer service stands for, along with having my own fashion blog having the urge to help others know and understand what personal style is, and the best way to achieve that confidence for themselves.  I'm making my way through this industry and I'd like to go from retail management, to being a visual merchandiser, to a buyer, and stylist, in hopes to one day become a fashion editor of a well known fashion magazine.         

EOC Week 1: VW Lemon

The Volkswagen Lemon advertisement created by Doyle Dane Bernbach ad agency remains the number one advertisement of the century simply because of its brutal honesty.  During that era of time “small” was not the type of vehicle that consumers wanted.  This ad introduced the Beetle to America without exaggeration, fantasy, and even color.  This black and white grainy advertisement changed the world of advertising from then on by proving its effectiveness in a market of competitors that produced larger cars suitable for the state of families during the 1960s, while this vehicle, though ugly and small became one of the most popular cars to be sold in that era.  The Volkswagen Lemon connected with the consumer on emotional levels reminding them of a funeral.

“Imagine a funeral procession as the voice of the deceased bequeaths his fortune. To each, from his wife and sons to business partners who were wasteful with money, he leaves nothing.

But to the tearful young man in a Volkswagen Beetle at the end of the line, he says: "To my nephew, Harold, who ofttimes said `A penny saved is a penny earned ... and it sure pays to own a Volkswagen' ... I leave my entire fortune of a hundred billion dollars."

-bizjournals.com

 

America could relate easily to the ad because of its simplicity and sturdiness, consumers were surprised at Volkswagen’s idea of a what a lemon was and was all the more drawn to this tiny vehicle.  Thinking small led to one of the most famous advertisements ever created. Less is more.