Tuesday, January 25, 2011

EOC Week 3: Tobacco Advertisement


  • In this advertisement, the promotion of advertising tobacco takes place on a movie poster featuring a famous actress during the 1950s.  This poster is simply hanging on a wall of a person's home or place, this person may be a general or police officer by the type of hat seen in the advertisement.  The poster is being displayed to promote Chesterfield's cigarettes and an upcoming movie which this actor will be featured in.
  • The setting is unclear but seems to be of a person's home, unusual items are seen next to each other like the general or police officer's hat and what looks like to be horse brushes.  The advertisement actually uses a poster within the advertisement as a way to display information about a upcoming film.
  • The only person existent in this tobacco add is Betty Grable, nothing on her poster suggest tobacco or smoking but mostly likely may have a smoking scene within the movie.  
  • In this specific experience, it looks like both companies of the movie and tobacco industry are using one advertisement to feature both of their products.  Some sort of agreement must have been made to feature her on their advertisement probably if she smoked a Chesterfield cigarette in her film.
  • The goal of this advertisement is to promote Betty Grable's upcoming film "Pin-up-Girl" and have her positive opinion about Chesterfield cigarettes be known.  Any fans of her will probably want to smoke the same cigarette as she does which brings more customers  to watch her movie and smoke.
  • Their assumptions are that people who smoke Chesterfield cigarettes are also interested in Betty Grable and her films.  Maybe targeting men as they display a men's hat and not a woman's scenery.
  • There are no conflicts within the advertisement but it seems as if the producers of the movie have cooperated with Chesterfield cigarettes
  • The outcomes have the possibility of attracting more Betty Grable fans to watch the film being advertised as well as sell more of Chesterfield's cigarettes just because Betty Grable recommends it

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