EOC Week 2: Ethics and Advertising

kentucky.inetgiant.com

 

Trend911.com

These partially nude models are featured in catalogs, huge posters and pictures throughout the store of Abercrombie & Fitch and  Hollister.  Though A&F targets 18 year olds and up, Hollister however has a target customer of younger teenagers.  Their advertisements have been thought of to promote sexuality at a young age, and are considered by many as "soft porn" by the positions these models choose to pose in.  After all this is a clothing store yet their advertisements remain questionable because the clothing is what's missing from these photographs.  Parents have complained due to being welcomed by these half naked posters while entering the store with their children.

Food advertisements have gone to such an extreme in trying to sell their latest concoction, in this case Quizno's subs takes the "sex sells" route and personifies an oven speaking  in sexual innuendos towards the Quizno's worker.  This commercial is questionable because it can signify peer pressure into doing something a person does not want to do and touches on homosexuality as the ovens voice is of a male's and not of a woman's.  If this is what it takes just to sell a new sandwich which is was called the Torpedo, then Quizno's must not have any limits as to how far they will go for sales.

Orbit's gum commercial, although humorous such as the Quizno's commercial is also a questionable advertisement shows a scene demonstrating anger between a wife and a husband who is having an affair.  By  chewing their gum the foul language becomes "good clean" language but the viewers know exactly what words they meant to say to each other.  This commercial was probably seen by young children everywhere and may have influenced them to use the same language as well.