EOC Week 6: Chim Chim Cheree

Pic-O-Pay-
Fluoristan- Stannous Fluoride
Hexachlorophene- Disinfectant
GL-70- Additive in Gleem toothpaste 

Dermasil- Skin care products 

Vitrol-D-

Lanolin wave- Multivitamin hair lotion

Boo-boop-  

Tufsyn- Goodyear tires and Rubber

Retsyn- Copper gluconate put in mints

Acrylan-  

Marfac- 

Melmac- Brand of dinnerware 

Orlon- Acrylic fiber 

Korlan-

Accutron- Watch

Teflon- Non stick chemical

Ban-Lon- Shirts 

Blue Magic whitener- Teeth whitening  

Fastback - Mustang

Wide-Track- Tire rubber 

Autronic Eye- Head-light 

Platformate- 

It goes two miles more-

Nasograph-

Naugahyde- Vinyl coated fabric

The giant who lives in my washing machine:

Jolly and green- Green vegetables

Tiger who causes my gas tank to flood

Handsome white knight- 

Man with the eyepatch- Shirt company who invented button downs-

That nut who flies into the front seat for Hertz- car rental ad

EOC Week 6: Selling a Car

America's Original Pony Back for More

It's not over yet

Wonder where the good old days have gone? I’ll tell you where, they’re in your garage where the scent of grease became your cologne, they’re in the back seat of that Stang where you had your first kiss and whatnot , and they’re behind that steering wheel where all you could feel was you and the car. Now how does a stallion such as yourself end up driving anything but a Mustang?  Old love meets new love in Ford’s very own 1965 mustang with a modern twist under and above the hood. This new love features Ford’s tweaked “Cammer” crate engine that kicks skepticism of dealing with modern electronic fuel injection systems to the back seat.  Now you can enjoy the modern roar of the Cammer crate engine within the classic body of America’s pony, it’s not over yet.

EOC Week 5: Superbowl 2011 Commercials

My favorite Superbowl commercial for 2011 would have to be the Volkswagen Darth Vader commercial.  This commercial attracted many types of audiences such as those who love Star Wars, Darth Vader in particular which was played by a cute young boy.  Although you could not see his face his hand gestures suggested what he was trying to do and he acted very well.  The commercial itself was to promote the 2012 new and upcoming model of the Volkswagen which showed a new feature for the car with the button start engine and featured the price which was affordable for most for a car looking so luxurious.  The commercial turned out really good in my opinion because of the added humor and the knowledge of “using the force” from Star Wars.  Volkswagen was able to create a great commercial while still staying simple in terms of the car.  The commercial itself was not just about the car but about a young boy with great imagination.

One of the ads I did not find very useful in terms of leaving an impression on the audience and their product was the snickers commercial.  They kept the same transforming idea that once you bite into a Snickers you become another person, but the ending was in my opinion just unnecessary and a waste of money.  I feel like they almost competed with themselves by trying to live up to the most recently popular Betty White Snickers commercial by using another older star that people would recognize, but she wasn’t as popular as Betty White had been associating her with humor. I also couldnt not understand the purpose of the setting.  The commercial only ended up failing, and if humor was one of their strengths they were trying to portray, I did not laugh at all.

EOC Week 4: Bob Isherwood

Australian born, Bob Isherwood is a man of many accomplishments in the world of advertisement.  He attained the titles of "Worldwide Creative Director of Saatchi & Saatchi, Chairman of the Worldwide Creative Board and a member of the Saatchi & Saatchi Worldwide Executive Board".  Isherwood has been apart of the advertising business for 35 years where his work has been documented and recognized in books, and by national and international award shows.  As part of his accomplishments, "he won Australia's first Gold Lion for Cinema at the Cannes International Advertising Festival, and is one of the few people to have won the British Design and Art Direction Gold award for advertising, he has been elected to the Clio Hall of Fame in the US, and named Australia's leading creative director".  With his creative mind Isherwood was able to change the world with his imagination and ideas. 

"Although he has been in advertising all his life, and is still one of the most modest men I know, there is only one word to capture who he is.

Winner."

"Bob's brain seems to be hot-wired to his heart in some unique way I can't quite figure out. I have seen Bob come up with extraordinary, simple and beautiful ideas and solutions, not once but a hundred times, and each time share them with a generosity and warmth that delights everyone involved".

Because of his love for new ideas, Isherwood and Richard Myers created a program entitled World Changing Ideas Program, which was a program devoted to innovative ideas that made the world a better place for all.  Although retired from this program, his accomplishments remain for future creative thinkers as inspiration, and he is considered a living monument to all of those in the advertising agency.  Although Bob Isherwood has left Saatchi & Saatchi after 22 years, he did not see it as retirement, but as an opportunity to take on bigger challenges in life and will always be apart of advertising.

http://www.conference.net.au/auiac2002/speakers/isherwood.htm

http://www.saatchi.com/news/archive/bob_isherwood_living_monument