Australian born, Bob Isherwood is a man of many accomplishments in the world of advertisement. He attained the titles of "Worldwide Creative Director of Saatchi & Saatchi, Chairman of the Worldwide Creative Board and a member of the Saatchi & Saatchi Worldwide Executive Board". Isherwood has been apart of the advertising business for 35 years where his work has been documented and recognized in books, and by national and international award shows. As part of his accomplishments, "he won Australia's first Gold Lion for Cinema at the Cannes International Advertising Festival, and is one of the few people to have won the British Design and Art Direction Gold award for advertising, he has been elected to the Clio Hall of Fame in the US, and named Australia's leading creative director". With his creative mind Isherwood was able to change the world with his imagination and ideas.
"Although he has been in advertising all his life, and is still one of the most modest men I know, there is only one word to capture who he is.
Winner."
"Bob's brain seems to be hot-wired to his heart in some unique way I can't quite figure out. I have seen Bob come up with extraordinary, simple and beautiful ideas and solutions, not once but a hundred times, and each time share them with a generosity and warmth that delights everyone involved".
Because of his love for new ideas, Isherwood and Richard Myers created a program entitled World Changing Ideas Program, which was a program devoted to innovative ideas that made the world a better place for all. Although retired from this program, his accomplishments remain for future creative thinkers as inspiration, and he is considered a living monument to all of those in the advertising agency. Although Bob Isherwood has left Saatchi & Saatchi after 22 years, he did not see it as retirement, but as an opportunity to take on bigger challenges in life and will always be apart of advertising.
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