My favorite Superbowl commercial for 2011 would have to be the Volkswagen Darth Vader commercial. This commercial attracted many types of audiences such as those who love Star Wars, Darth Vader in particular which was played by a cute young boy. Although you could not see his face his hand gestures suggested what he was trying to do and he acted very well. The commercial itself was to promote the 2012 new and upcoming model of the Volkswagen which showed a new feature for the car with the button start engine and featured the price which was affordable for most for a car looking so luxurious. The commercial turned out really good in my opinion because of the added humor and the knowledge of “using the force” from Star Wars. Volkswagen was able to create a great commercial while still staying simple in terms of the car. The commercial itself was not just about the car but about a young boy with great imagination.
One of the ads I did not find very useful in terms of leaving an impression on the audience and their product was the snickers commercial. They kept the same transforming idea that once you bite into a Snickers you become another person, but the ending was in my opinion just unnecessary and a waste of money. I feel like they almost competed with themselves by trying to live up to the most recently popular Betty White Snickers commercial by using another older star that people would recognize, but she wasn’t as popular as Betty White had been associating her with humor. I also couldnt not understand the purpose of the setting. The commercial only ended up failing, and if humor was one of their strengths they were trying to portray, I did not laugh at all.
No comments:
Post a Comment