"A campaign needs to have an overarching story or theme. It must have a unified and varied message. The larger, overarching story has a duality; each ad should be unified with the other, and yet each offers some variety so that people are curious enough to receive the next message."(Advertising by Design, Landa, p.199) Fujifilm Instax 210 Camera is a modern take of the original polaroid camera which shoots instant polaroid film in an easier way. Instant Love comes from how quickly the photographs are developed within the camera to the love the photographer and subject may feel once they see how the photograph comes out. A matter of seconds is all it takes for the photograph to be fully developed. "People are engaged by compelling narratives. If a brand or group has a story to tell, then it will be more dimensional. Though the branding, advertising, and every point of contact, people learn the brand story." (Advertising by Design, Landa, p. 056) The word instant serves as a juxtaposition to the word Love in how in some cases it takes a lifetime for people to really find true love. With this camera love is brought to you with a click of a button that can be shared with generations and cherished for years. "Throughout the life of a campaign, which can run for a short or long period of time, you create and maintain a visual look or framework. We do this so that people will recognize each ad unit within a campaign, feel familiar, and make connections among the various messages." (Advertising by Design, Landa, p.199) Whenever the consumer will hear the words instant love, they will make a connection to the brand and product and understand what it means through personal views and responses to the advertisements of the campaign. Instant love works as a central theme for the campaign as well as the slogan of the product.
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