"Style is a visual look and feel based on the particular characteristics that contribute to the overall appearance. In any media, typefaces, color palette, textures, patterns, compositional modes, kinds of images, the nature of the imagery, and graphic elements all contribute to the look and feel of an advertisement or ad campaign." (Advertising by Design, Landa, p. 203) As for my method of advertisement, I have decided to feature a promotional image that can be used as a full page magazine ad, billboard, taxi topper, bus advertisement, or any place an image can be printed on or uploaded to. The image itself will use intense bright colors to attract conumer's attention and use the same typeface that is associated with the brand's products. In approaching my advertisement, the technique of approaching the message through a slice of life. "In advertising, slice-of-life format is a drama showing a realistic portrayal of life, featuring everyday situations to which average people can readily relate." (Advertising by Design, Landa, p.117) The image itself will contain a photograph of a normal couple, not any one famous (but will soon be) like a spokesperson, but a normal every day couple who cherish the moments of their lives. In doing this, the range of consumers I can attract brodens, and without using a person someone is familiar with their is no bias towards the product itself. "Your story should illuminate something about the nature of a person, subject, or situation."(Advertising by Design, Landa, p.193) This is an advertisement aimed towards adults who never have the time for the important moments anymore and I find it suitable to place this image in all the places stated because that's where those consumers usually are. "Carried through any campaign, there must be a distinct core idea, an underlying central concept or related ideas- one could call it a theme or story."(Advertising by Design, Landa, p.192) This target market is either a stay at home person, or a workaholic and may not have the time to lounge around and watch televsion, but on the road these advertisements will be available for their viewing purposes.
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